Posted by Herb Sorensen on May 20, 2002 at 13:10:31:
In Reply to: Re: OSCAR (outdoor site audience research methodoloy posted by Francisco Ourique on May 20, 2002 at 06:32:10:
Now you've piqued my interest. This sounds very similar to methodology that we use in-side the store to measure visual impact of displays. We call it EyeShare(tm) and incorporate numbers of shoppers, their direction of travel (hence line of sight), angle of the display from the line of sight, rotation of the display to the shopper and distance from the shopper.
I hope someone can give us the details on OSCAR.