market research services for a supermarket chain

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Posted by Alexey on May 15, 2002 at 05:30:55:

Can anyone please advise me on what marketing research services a FMCG supermarket chain may need, that is, those types of mrkt research that are specific to this industry and may constitute the largest portion of a supermarket chain research expenditure. I' most interested to learn what on-going tracking programs are conducted by this industry group

Thank You

Alexey Tsisar

Kiev, Ukraine


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