Posted by Herb Sorensen on March 08, 2002 at 10:30:43:
In Reply to: Qualitative research + Semiology - Market Research posted by Chrisa Aivalioti on March 08, 2002 at 02:21:27:
Chrisa,
To brush up a bit on semiology I referenced the following page and found some interesting articles.
http://webster.directhit.com/webster/search.php?qry=semiology
From just a brief exposure, your question looks intriguing. I hope that others of our correspondents will provide further enlightenment. But maybe you would care to lay out in a bit more detail what you have in mind. I'm sure we have readers that are very knowledable in focus groups and other qualitative research, but probably have vague, if any, ideas about semiology.