Posted by Chrisa Aivalioti on March 08, 2002 at 02:21:27:
Hello everyone:
This is my first post on this forum. What I am looking for is any sort of information, sources or ideas on how I can incorporate knowledge from the field of Semiology/ Semiotics into Qual market Research, i.e. develop techniques or use techniques for e.g. researching a new ad platform that will use "signs" indicated by research.