Posted by kevin on February 13, 2002 at 09:01:43:
In Reply to: Re: Analyzing B2B Research posted by Bob Stevens on February 12, 2002 at 21:20:48:
Hi,
Thanks for the feedback.
We have developed a follow up process in which the survey results are discussed with our buyers on a one on one basis. We then develop plans that reflect both quant (quasi) and qualitative feedback. Still, I do get concerned about the liberities taken with the data.
Kevin