Posted by kevin on February 12, 2002 at 04:08:20:
Hello,
Recently my company completed a B2B service quality project that had a completed sample of 65 or a 60% response rate. To date, we have reported on total sample, however, senior management wants to look at the results of segments with extremely small base sizes. While I have caveats everywhere, my concern is the "numbers" will become gospel when released and may not reflect reality. Do others experience similar problems? Is this acceptable practice (I hope not)? Are there strategies of getting around such situations?
Thanks,
Kevin