Posted by Herb on February 02, 2002 at 22:05:42:
In Reply to: Segmenation posted by Ryan on February 02, 2002 at 15:52:51:
I really don't have anything to offer directly on your question, but maybe one of the segmentation experts will. But I do recall seeing a critical review of segmentations by Larry Gibson in the next to the last issue of "Marketing Research." (This is the quarterly published by the AMA.) I just thought you might be interested.
BTW, in the current issue of "Marketing Research" Gibson has a piece critical of conjoint. He seems loaded for bear, and going after a few sacred cows. :>)