Posted by Sherman on January 21, 2002 at 08:39:22:
In Reply to: OK, I'll bite posted by Herb on January 17, 2002 at 23:11:14:
One of the issues with any invasive marketing approach, including spam, is that being too effective often backfires in the marketer's face. When a telemarketer, for example is too persistant, the prospect often rejects the offer, out of hand, even if, given more time, they might consider the product in the future.
This is why bad advertising is often safer than compelling advertising. One must achieve a balance.