Posted by Herb Sorensen on August 16, 2001 at 21:15:27:
In Reply to: Theories relating to market research posted by letitia on August 16, 2001 at 18:03:27:
There are many theories in marketing. These are often a factor in research. Here are the first few from 200 papers dealing with theory that are listed by the Marketing Science institute. You can find them in the "associations" section of MRlibrary.com. For non-members, simply click on the "guest" entry for MSI and enter "theory" in the search field. Good luck!
Game Theory in Marketing Management: Issues and Applications
The Organization of Marketing Activities: A Contingency Theory of Structure and Performance
Varied Consumer Choice Behavior: A Theory, Some Empirical Results, and Their Practical Consequences
Economic Foundations for Pricing
Toward Understanding and Controlling Customer Dissatisfaction With Waiting
Strategic Management and Marketing in the Service Sector
Enhancing the Managerial Relevance of Information-Processing Theory in an Advertising Context